Edgell: Plus 1

Edgell, a canned vegetable brand, used a content-led strategy to fight off competition from own labels and boost sales and engagement levels in Australia.

Campaign details

Brand: Edgell Brand owner: Simplot Lead agency: Hardhat Country: Australia Industries: Fruit & vegetables Media channels: Content marketing, Social media Budget: Up to 500k

Executive summary

How a 100-year-old brand climbed out of the tin

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