eBay: Real people make a real difference

E-commerce platform eBay used a social media campaign to achieve significant positive change in how it is perceived by US and UK youth.

Campaign details

Brand: eBay Brand owner: eBay Lead agency: Interfuse Communications, a Ketchum agency Country: United Kingdom, United States Industries: Online retail Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Online auction site eBay wanted to improve its perception and awareness among US and UK GenZennials (aged 16-28) in the crowded e-commerce marketplace, but sought how to do so. We learned that GenZennials view their purchasing habits as extensions of

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