du: #PostWisely

This case study explains how UAE telecoms operator, du, used online ads to change people's behaviour on social media by warning them about oversharing.

Campaign details

Brand: duBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo Burnett, MSLGroupCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels:Cinema, Online video,...