du: #PostWisely

Humaida Al Khalsan, Rabab AlAbbas, Raed Bou Hamdan, Amir M. Zeitouni et al.

This case study explains how UAE telecoms operator, du, used online ads to change people's behaviour on social media by warning them about oversharing.

Campaign details

Brand: duBrand Owner: Emirates Integrated Telecommunication CompanyLead Agency: StarcomContributing Agencies: Leo Burnett, MSLGroupCountry: United Arab EmiratesIndustries: Telephone & internet servicesMedia Channels:Cinema, Online video,...

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