Dove Dermaseries: Identifying the Unidentified

Dove DermaSeries the skincare company identified its key audiences by combining lookalike and smart use of data modelling in Malaysia.

Campaign details

Brand: Dove Dermaseries Brand owner: Unilever Agency: Mindshare Market: Malaysia Industries: Skin care, sun protection Media channels: Mobile & apps, Programmatic display, Sales promotion, Voice, chatbots Budget: Up to 500k

Executive summary

Dove DermaSeries managed to identify its key audiences through smart use of consumer intelligence and data deployment. This identification enabled the brand to engage more precisely with and deliver a better experience to consumers. The overall execu