Campaign details
Brand: Dove Dermaseries Brand owner: Unilever Agency: Mindshare Market: Malaysia Industries: Skin care, sun protection Media channels: Mobile & apps, Programmatic display, Sales promotion, Voice, chatbots Budget: Up to 500k
Executive summary
Dove DermaSeries managed to identify its key audiences through smart use of consumer intelligence and data deployment. This identification enabled the brand to engage more precisely with and deliver a better experience to consumers. The overall execu
