Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC) Brand owner: Donner Sang Compter (DSC) Lead agency: FP7 McCann Dubai Contributing agencies: McCann Health Dubai, FP7 McCann Beirut Market: Lebanon Industries: Charities & voluntary organisations Media channels: Events & experiential, Merchandise & free gifts, Outdoor & out-of-home, Packaging & design, Public relations, Social media, Websites & microsites Up to 500k

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