Dodge Charger and Challenger: Crossing screens and driving sales

Dodge, the car manufacturer, used a cross-screen campaign to increase sales in the US.

Campaign details

Brand: Dodge Brand owner: FCA Lead agency: Cadreon, UM Country: United States Industries: Mid-size, large family cars Media channels: Online display, Programmatic display, Television Budget: 500k - 1 million

Executive summary

With the tremendous amount of content now available to the consumer, the traditional TV broadcast and cable model has become more and more fragmented due to emerging technologies. So, the question becomes: how does one effectively speak to a consumer