Campaign details
Brand: Dodge Brand owner: FCA Lead agency: Cadreon, UM Country: United States Industries: Mid-size, large family cars Media channels: Online display, Programmatic display, Television Budget: 500k - 1 million
Executive summary
With the tremendous amount of content now available to the consumer, the traditional TV broadcast and cable model has become more and more fragmented due to emerging technologies. So, the question becomes: how does one effectively speak to a consumer
