Dettol: When mums lent a helping hand

Dettol, a cleaning and disinfectant supplies brand, successfully reversed declining brand affinity levels by inviting Indian mothers to help formulate a new range of products.

Campaign details

Brand: Dettol Brand owner: RB India Lead agency: McCann Worldgroup India Contributing agency: QED Communications Market: India Industries: Cleaners & detergents Media channels:Events & experiential, Livestreaming, Online video, Outdoor, out-of-home, Print - general, unspecified, Television, Websites & microsites, Word of mouth, influencers 1 - 3 million

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