Crocs: Snapchat Lens

Crocs, the casual footwear company, targeted millennials by capitalising on social media trends to build brand recognition in the US.

Campaign details

Brand: Crocs Brand owner: Crocs Inc. Lead agency: R/GA Austin, McKinney Country: North America Industries: Clothing, apparel Media channels: Social media, Word of mouth, influencers Budget: Up to 500k

Market background and objectives

A world leader in innovative, casual footwear, Crocs is a nearly 18-year-old brand with an iconic silhouette – the Classic Clog – known and loved by consumers around the world.

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