CourierOnline: Using millennial-isms to disrupt courier conventions

South African courier company Courier Online used radio and social media content to connect with millennials and increase downloads of its new app in South Africa.

Campaign details

Brand: CourierOnline Brand owner: Intertown Transport Lead agency: Hoola Modern Agency Country: South Africa Industries: Postal & courier services Media channels: Competitions & contests, Radio & audio, Social media Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands