Coca-Cola: Change Has a Taste

Soft-drink brand Coca-Cola tapped into the relaxation of Saudi Arabia's driving laws to appeal to young women in the country and claw back some market share.

Campaign details

Brand: Coca-ColaBrand owner: Coca-ColaLead agency: FP7 McCann DubaiCountry: Saudi ArabiaIndustries: Carbonated soft drinksMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Saudi Arabia has...