Coca-Cola: The Mama Cooking Show

This case study explains how Coca-Cola used a transmedia branded content platform to win back 'share of heart' with mothers in Morocco.

Campaign details

Brand: Coca-Cola Morocco Brand Owner: Coca-Cola Lead Agency: FP7/Casablanca Contributing Agencies: UM Morocco Country: Morocco Industries: Carbonated soft drinks, TV channels, services, programmes Media Channels: Content marketing, Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Packaging & design, Print - general, Product placement, Public relations, Social media, Sponsorship - media, Television, Websites &  Up to 500k