Coca-Cola: The Mama Cooking Show

Tahaab Rais

This case study explains how Coca-Cola used a transmedia branded content platform to win back 'share of heart' with mothers in Morocco.

Campaign details

Brand: Coca-Cola Morocco Brand Owner: Coca-Cola Lead Agency: FP7/Casablanca Contributing Agencies: UM Morocco Country: Morocco Industries: Carbonated soft drinks, TV channels, services, programmes Media Channels:Content marketing, Events & ex  Up to 500k

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