Coca-Cola: Sunset

Soft drinks giant Coca-Cola used social media to drive its brand message during Ramadan in the Middle East.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Lead agency: FP7 McCann Dubai, FP7 McCann Doha Contributing agencies: FP7 McCann Beirut Country: Egypt, Pakistan, Saudi Arabia, Tunisia, United Arab Emirates Industries: Carbonated soft drinks Media channels: Online video, Social media  No budget