Campaign details
Brand: Coca-Cola Brand owner: The Coca-Cola Company Agency: McCann Skopje Market: Macedonia Industries: Carbonated soft drinks Media channels: Packaging & design Budget: No budget
Executive summary
When Macedonia was organising its first Pride Parade on 29 June 2019 in Skopje, the public was divided, expressing openly negative sentiments and hate speech, especially on social media. Slang and jargon words are often used to label activists and LG means ‘opposite’ or ‘reverse’).
