Coca-Cola: Love is always the right way

Vladimir Simic, Bojan Dodevski, Boban Milanovic, Irina Maja, Biljana Petrova

Coca-Cola, the brand leader in the soft drink category in Macedonia, re-inforced its brand message of inclusivity at Macedonia's first-ever Pride Parade in 2019.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Agency: McCann Skopje Market: Macedonia Industries: Carbonated soft drinks Media channels: Packaging & design Budget: No budget

Executive summary

When Macedonia was organising its first Pride Parad means ‘opposite’ or ‘reverse’).

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