Capitol Records UK: Liam Payne becomes a Pinball Wizard

Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.

Campaign details

Brand: Capitol Records UKBrand owner: Capitol Records UKAgencies: Facebook Creative Shop, Aug ItMarket: United KingdomIndustries: Music & theatreMedia channels: Social media, Virtual & augmented realityBudget: Confidential

Executive summary...