Campaign details
Brand: Capitol Records UKBrand owner: Capitol Records UKAgencies: Facebook Creative Shop, Aug ItMarket: United KingdomIndustries: Music & theatreMedia channels: Social media, Virtual & augmented realityBudget: Confidential
Capitol Records UK: Liam Payne becomes a Pinball Wizard
Capitol Records UK the music label used an augmented reality pinball game as an innovative way to launch Liam Payne's new single Stack it Up in the UK.
