Burger King: Who said men don't cry?

To win over young Saudis, QSR brand Burger King joined their conversation via a social stunt that trolled one of their most famous football icons.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: Wunderman Thompson KSA Market: Saudi Arabia Industries: Restaurants & takeaways Media channels: Online video, Social media Budget: Up to 500k

Executive summary

To win over y

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