Babyshop: Al Umobuwah – Putting 'Mum' into 'Parenthood'

Baby retail brand Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Lead agency: FP7 McCann Dubai Contributing agencies: InHype Country: Middle East & North Africa Industries: Clothing & fashion retail Media channels: Content marketing, Merchandise & free gifts, Online video, Point of purchase, in-store, Social media, Word of mouth, advocacy Up to 500k