AXE: Lollapalooza 2019

Antiperspirant body spray brand AXE looked to Lollapalooza for the launch of a social-powered campaign that would boost engagement with its target audience in Brazil.

Campaign details

Brand: AXE Brand owner: Unilever Agencies:, Oliver Market: Brazil Industries: Deodorants, anti-perspirants Media channels: Competitions & contests, Social media Budget: Up to 500k

Executive summary

Over the years, antiperspirant body spray

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