AT&T Puerto Rico: Food Truck Love

Armando Diaz, Grinoshka Bou, Josue Gonzalez

Communications brand AT&T used a multi-channel feel-good campaign to create positive awareness of the brand and increase sales in Puerto Rico.

Campaign details

Brand: AT&T (Puerto Rico) Brand owner: AT&T Lead agency: Lopito, Ileana & Howie Country: Puerto Rico Industries: Telephone & internet services Media channels:  Cinema, Content marketing, Competitions & contests, Email marketing, Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media. Television, Websites & m 500k - 1 million

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