American University of Beirut Medical Center: The Sound of Shisha

The American University of Beirut Medical Center (AUBMC) created an immersive experiment on social media to warn people in Lebanon of the risk of contracting throat cancer from smoking shisha.

Campaign details

Brand: American University of Beirut Medical Center (AUBMC)Brand owner: American University of Beirut Medical Center (AUBMC)Lead agency: TBWA\RAADCountry: LebanonIndustries: Educational, universitiesMedia channels:Online video, Social media...