Aguila: Abuse Disclaimers

Beer brand Cerveza Aguila repurposed its TV and radio health disclaimers to raise awareness of the dangers of excessive alcohol consumption and alcohol-fuelled violence on International Women's Day in Colombia.

Campaign details

Brand: Aguila Brand owner: AB InBev Agency: MullenLowe SSP3 Market: Colombia Industries: Beer & cider Media channels: Radio & audio, Television, Websites & microsites Budget: 0k

Executive summary

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