Whittaker's New Zealand: It's crunch time! Putting the limited back in limited edition.

Chocolate brand, Whittaker's, used crowd psychology to create hype around its limited-edition Honey Bubble Crunch in New Zealand.

Campaign details

Brand: Whittaker's New Zealand Brand owner: J.H. Whittaker's & Sons Lead agencies: MBM, The Breakout Room Contributing agency: AKQA Market: New Zealand Sector: Confectionery Media channels: Email marketing, Other & ambient media, Product sampling, Social media Up to 500k