Water Safety New Zealand: Personalising danger

NGO Water Safety New Zealand fused historical, real-time and future data to build a predictive model based on water danger zones and reduced deaths from drowning among its male target group to zero.

Campaign details

Brand: Water Safety New Zealand Brand owner: Water Safety New Zealand Agency: FCB New Zealand Market: New Zealand Sector: Charities & voluntary organisations Media channels: Mobile & apps, Search marketing, Social media Budget: Up to 500k

Executive summary