Warner Bros. UK Distribution: Bringing entertainment home

Entertainment company Warner Bros (WB) used real-time streaming data from Amazon Prime to boost digital purchases of titles from its Home Entertainment catalogue during lockdown in the UK.

Campaign details

Brand: Warner Bros. UK Distribution Brand owner: Warner Bros. UK Lead agency: PHD UK Contributing agencies: Amazon UK, Warner Bros. UK Market: United Kingdom Sector: Films & movies Media channels: Online video, Search marketing, Social media Budget: Up to 500k