Voltaren: Osteoscan

Voltaren, an over-the-counter topical pain treatment, launched an online diagnostic tool to defend market share and justify its premium status in Russia.

Campaign details

Brand: VoltarenBrand owner: GSKLead agency: MediaCom RussiaContributing agencies: MSU Medical Research and Education Center (Medical Partner), Metaplatform (Technological partner), Publicis (Media Agency)Market: Russian FederationIndustries:...

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