Volkswagen Polo & Beetle: Shop Volkswagen

Lucas Yap

Volkswagen, the automotive brand, used a category-first approach to sell cars through a social e-commerce platform in Malaysia.

Campaign details

Brand: Volkswagen Polo & Beetle Brand owner: Volkswagen Passenger Cars Malaysia Agencies: PHD Media, Industria Market: Malaysia Industries: Online display, Social media, Websites & microsites Media channels: Mid-size, large family cars Budget: Up to 500k

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