Volkswagen Polo & Beetle: Shop Volkswagen

Lucas Yap

Volkswagen, the automotive brand, used a category-first approach to sell cars through a social e-commerce platform in Malaysia.

Campaign details

Brand: Volkswagen Polo & BeetleBrand owner: Volkswagen Passenger Cars MalaysiaAgencies: PHD Media, IndustriaMarket: MalaysiaIndustries: Online display, Social media, Websites & micrositesMedia channels: Mid-size, large family carsBudget:Up to...

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