Volkswagen: Bye Bye Beetle

Eliza Poor, Jordan Heathfield, Delinda Pu

Volkswagen announced it would be retiring its much-loved VW Beetle, so it launched a farewell event in China to give the Bug one last sales push.

Campaign details

Brand: Volkswagen BeetleBrand owner: VolkswagenAgency: PHD ChinaCountry: ChinaIndustries: Mid-size, large family carsMedia channels: Events & experiential, Online display, Online video, Social media, Sponsorship - event, propertyBudget: Up to 500k

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