Virgin Australia: SEM ad & feed solution

Virgin Australia, the airline, created an automated solution for updating online ad copy to ensure accuracy and save time in Australia.

Campaign details

Brand: Virgin Australia Brand owner: Virgin Australia Lead agency: PHD Media Contributing agency: Google Market: Australia Industries: Online display, Search marketing Media channels: Airlines Budget: No budget

Executive summary

Virgin Australia operated flights covering thousands of routes with price points that frequently changed to reflect sales, demand and capacity. In a market where consumers were increasingly price sensitive and less brand loyal, serving ad copy with a

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