Vinasoy: Fami Base – good taste to catch TV moments

Soya brand Vinasoy used TV-patented, fingerprint technology to deliver targeted ads to multi-screeners and strengthen its position in the soya milk category in Vietnam.

Campaign details

Brand: Fami Base Brand owner: Vinasoy Lead agency: Mindshare Vietnam Contributing agencies: Silver Push Country: Vietnam Industries: Milk & dairy drinks Media channels: Mobile & apps, Online video, Social media, Television Budget: 500k - 1 m

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