Unilever Food Solutions: Killer recipes

Unilever Food Solutions, a professional brand serving chefs and the restaurant industry used a data-driven strategy combining B2B and B2C elements to move its Killer Recipes campaign forward and tempt young diners back into restaurants in China.

Campaign details

Brand: Unilever Food Solutions Brand owner: Unilever Lead agencies: Mindshare China, Unite China Contributing agency: Dentsu Mcgarrybowen China Market: China Sector: Food industry (general) Media channels: Mobile & apps, Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social media, Word of mouth, influencers 1 - 3 million

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