Uber: Smart technologies increase offline media efficiency

Ride-hailing service Uber created a multimedia campaign with its own 'smart out-of-home' system to grow user levels in Russia.

Campaign details

Brand: Uber Brand owner: Uber Technology Lead agency: OMD Media Direction Russia, Media Direction Group Contributing agencies: Code of Trade, Media Direction Programmatic, oneFactor Country: Russian Federation Industries: Rail, coach, boat & car rental Online display, Outdoor, out-of-home, Programmatic display, Television 500k - 1 million

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