The Beetle: Abbey Road Volkswagen

Car manufacturer Volkswagen created buzz in Sweden, and globally, for its Park Assist driving feature by 'fixing' the Beetle's parking on the cover of The Beatles' Abbey Road album in its 50th anniversary year.

Campaign details

Brand: The Beetle Brand owner: Volkswagen Sweden Agencies: PHD Media, Nord DDB Market: Sweden Industries: Newspapers, Outdoor, out-of-home, Social media Media channels: Mid size, large family cars Budget: Up to 500k

Executive summary

We needed to create buzz for the Volkswagen Park Assist feature (parking assistance technology) in the Stockholm area during September 2019.