Sunsilk: #Habamazing New Looks Everyday

Sunsilk, the shampoo brand, combined emerging AR-filter technology with a catchy hashtag to engage young women in the Philippines.

Campaign details

Brand: Sunsilk Brand owner: Unilever Lead agency: Mindshare Philippines Contributing agencies: NuWorks, Facebook Market: Philippines Industries: Hair care Media channels:Merchandise & free gifts, Social media, Virtual & augmented reality, Word of Up to 500k

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