Sting: Game on – energizing connection with gen z to the next level

Anh Vu, Trac Tran

Sting, an energy drink brand, connected with Gen Z in Vietnam by promoting its product through Arena of Valor.

Campaign details

Brand: StingBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agency: GarenaMarket: VietnamSector: Energy drinksMedia channels:Gaming & in-game advertising, Merchandise & free gifts, Packaging &...

Learn more Get a demo