State Farm Insurance: If this, then that

This case study describes how US insurance company State Farm Insurance entered the world of smart home technologies to understand its customers better and so gain an advantage in a cluttered marketplace.

State Farm Insurance: If this, then that

Lauren Joffe

Campaign details

Brand: State Farm Insurance Brand owner: State Farm Insurance Lead agency: OMD Country: USA Industry: Insurance Channels used: Mobile & apps Budget: Up to 500k

Executive summary

State Farm partnered with connected home platform If This Then That (IFTTT) to enter the "Internet of Things" landscape in a way that strategically aligned with their business. Understanding the future of homeowner behaviour is paramount to its busin

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