Sport Chek: Digital Window Shopping

Canadian online retailer Sport Chek used cart data to create a mass retargeting campaign, backed by traditional and digital media, to drive sales on Black Friday.

Campaign details

Brand: Sport Chek Brand owner: FGL Sports Agency: Touché! Country: Canada Industries: Clothing & fashion retail Media channels: Online video, Search marketing, Social media Budget: 1 - 3 million

Executive summary

For Black Friday, Sport Chek had an ambitious target: beating Amazon at the online retail battle it had owned for more than a decade.

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