Similac: Touch

Infant formula milk brand Similac turned to touch to help boost sales by becoming mums' brand of choice in Israel.

Campaign details

Brand: Similac Brand owner: Abbott Labs Lead agency: MediaCom Connections Tel Aviv Contributing agencies: Keshet/Mako, Kiiroo Desiger Interactive Sex Toys Market: Israel Sector: Baby food Media channels: Content marketing, Email marketing, Merchandise & free gifts, Packaging & design, Public relations, Word of mouth, influencers 500k - 1 million