Serato Studio: Data-driven beatmaker mission

DJ software company Serato used a first-party data-driven approach to attract engaged new users at scale and serious music producers to its music production app Serato Studio.

Campaign details

Brand: Serato Studio Brand owner: Serato Agency: MBM Market: North America (general region) Sector: Audiovisual products Media channels: Search marketing Budget: 500k - 1 million

Executive summary

Serato is a DJ software company who needed to break into the music production category, but the new beatmaker customer was a frustrating mystery. We embarked on a beatmaker mission: use iterative data experiments to get to know music producers intima

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