Senka Perfect Whip: Whipping up the perfect path-to-purchase strategy

Gio Gatchalian, Carlo Samaniego, Angelica Gahoy, Jasper Cosico

Skincare brand, Senka Perfect Whip, went from being a newcomer to a top seller on Lazada in the Philippines.

Campaign details

Brand: Senka Perfect Whip Brand owner: Shiseido Philippines Agency: dentsu X Philippines Market: Philippines Industries: Luxury toiletries & cosmetics Media channels: Online video, Social media, Websites & microsites, Word of mouth, influencers Budget: Up to 500k

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