Secrets Resorts: Leveraging broadcast television and custom content

Secrets Resorts & Spas, a luxury hotel chain, used a partnership with TV network ABC to appeal to affluent women in the US.

Campaign details

Brand: Secrets Resorts Brand owner: AMResorts Lead agency: Harmelin Media Country: United States Industries: Luxury travel Media channels: Content marketing, Sponsorship - media, Television

Executive summary

Secrets Resorts & Spas is a luxury resort brand with 15 resorts and spas in Mexico, the Dominican Republic, Jamaica and Costa Rica. The adults-only resorts target upscale travelers, combining unparalleled pampering and pleasure with Unlimited Lux