Rice Krispies Treats: Krispie Kitchen

Confectionery brand Rice Krispies Treats recruited a virtual assistant to increase sales in the holiday season and boost the connection between American parents and their kids in a fun new way.

Campaign details

Brand: Rice Krispies TreatsBrand owner: Kellogg'sLead agencies: Starcom, Leo BurnettContributing agencies: Reach Agency, RehabMarket: United StatesIndustries: Online video, Social media, Voice, chatbots, Word of mouth, influencersMedia channels:...