Rice Krispies Treats: Krispie Kitchen

Chris Harder

Confectionery brand Rice Krispies Treats recruited a virtual assistant to increase sales in the holiday season and boost the connection between American parents and their kids in a fun new way.

Campaign details

Brand: Rice Krispies Treats Brand owner: Kellogg's Lead agencies: Starcom, Leo Burnett Contributing agencies: Reach Agency, Rehab Market: United States Industries: Online video, Social media, Voice, chatbots, Word of mouth, influencers Media channels: Bread, cake, biscuits Up to 500k

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