Rice Krispies Treats: Krispie Kitchen

Confectionery brand Rice Krispies Treats recruited a virtual assistant to increase sales in the holiday season and boost the connection between American parents and their kids in a fun new way.

Campaign details

Brand: Rice Krispies Treats Brand owner: Kellogg's Lead agencies: Starcom, Leo Burnett Contributing agencies: Reach Agency, Rehab Market: United States Industries: Online video, Social media, Voice, chatbots, Word of mouth, influencers Media chan Bread, cake, biscuits Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands