Renault: Business Booster

This case study describes how car-maker Renault used a dedicated app and branded entertainment to launch its commercial vehicles range in Italy.

Renault: Business Booster

Campaign details

Brand: Renault Brand owner: Renault Lead agency 1: OMD Italy Lead agency 2: Publicis Italy Contributing agencies: Think Cattleya, Ascent Film Country: Italy Industry: MPVs, minivans, Vans, RVs Channels used: Direct marketing, Email marketing, Mobile & apps, Online display, Online video, Print - general, unspecified, Radio, Social media, Television 500k - 1 million

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