Reform Alliance: When It's Over

Prison reform non-profit Reform Alliance used icons such as Kim Kardashian and Madonna to front a social media campaign aimed at getting personal protective equipment into prisons in the US and secured a $10m donation from Twitter founder Jack Dorsey in the process.

Campaign details

Brand: Reform Alliance Brand owner: Reform Alliance Agency: Droga5 Market: United States Industries: Mobile & apps, Online video, Radio & audio, Social media, Websites & microsites, Word of mouth, influencers Media channels:Charities & voluntar No budget

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