Redoxon: Healthy treat with a tasty twist

Vitamin supplement, Redoxon, went from category new entrant to number one selling brand by aligning a key product attribute with an emerging consumer habit in Vietnam.

Campaign details

Brand: Redoxon Brand owner: Bayer Pharmaceuticals Lead agency: MediaCom Contributing agency: Carnival Market: Vietnam Sector: Non-prescription, OTC products Media channels: Competitions & contests, Mobile & apps, Online display, Online video, Product sampling, Programmatic display, Search marketing, Social media, Word of mouth, influencers Up to 500k