Radio-Canada: Fighting Fake News in Real Time

Public broadcaster, Radio-Canada developed a multiplatform strategy to fight fake news to increase the number of users on its digital platforms and become the leading destination for credible and verified media coverage during elections in Quebec, Canada.

Campaign details

Brand: Radio-Canada Brand owner: Canadian Broadcasting Corporation Agency: PHD MontréalCountry: Canada Industries: Radio stations, services Media channels: Mobile & apps, Online video, Programmatic display, Search marketing, Social media, Websites & microsites Up to 500k