Porsche: #ElectricityTalks – The Porsche Taycan pre-launch

Matt Casey, Hannah Walsh

Porsche increased brand awareness with a wide-reaching campaign ahead of the launch of its first electric vehicle, the Taycan, to create buzz among the 'Driven Youth'.

Campaign details

Brand: Taycan Brand owner: Porsche Lead agencies: PHD Global, Grabarz & Partner Contributing agencies: VICE Media, Talon Outdoor, Projection Artworks, Pulse Films Country: Germany, United Kingdom, United States, Japan, China Industries: Eco, Content marketing, Online video, Outdoor, out-of-home, Sponsorship - media, Word of mouth, influencers 1 - 3 million

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