Passat Alltrack 4Motion: The No Show Room

Car manufacturer Volkswagen used a multichannel campaign based on a scavenger hunt to grow consideration and sales of its winter range of cars and in particular, its Passat Alltrack model in Sweden.

Campaign details

Brand: Passat Alltrack 4Motion Brand owner: Volkswagen Sweden Agencies: PHD Media, Nord DDB Market: Sweden Industries: Mid size, large family cars Media channels: Competitions & contests, Direct marketing, Email marketing, Events & experiential, Integrated, Online video, Outdoor, out-of-home, Print - general, unspecified, Search marketing, Social media, Television Up to 500k