P/S: The Adventure With King Leo and Friends

Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.

Campaign details

Brand: P/S Brand owner: Unilever Agency: Mindshare Vietnam Market: Vietnam Industries: Oral health Media channels: Mobile & apps, Social media, Virtual & augmented reality, Voice, chatbots Budget: Up to 500k

Executive summary

Not brushing their teeth twice a day, especially at night, has huge implications for kids' oral health. Even though parents realise the significance of night brushing, it's very difficult to persuade kids to do it. It's a fact that they don't enjoy b