P/S: The Adventure With King Leo and Friends

Soumya Ranjan Panda, Sang Lam, Anish Appukuttan

Toothpaste brand P/S harnessed the power of AI to encourage kids to brush their teeth, increasing consumption and boosting growth in Vietnam.

Campaign details

Brand: P/S Brand owner: Unilever Agency: Mindshare Vietnam Market: Vietnam Industries: Oral health Media channels: Mobile & apps, Social media, Virtual & augmented reality, Voice, chatbots Budget: Up to 500k

Executive summary

Not brushing th

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