P/S: Ready Player Mom

P/S, a popular oral hygiene brand in Vietnam, increased sales of its anti-cavity toothpaste by creating a mobile gaming platform targeted at millennial mums.

Campaign details

Brand: P/S Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agency: Gameloft Country: Vietnam Industries: Oral health Media channels: Competitions & contests, Gaming & in-game advertising, Mobile & apps, Online video, 1 - 3 million

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